Jack wrote

I don’t want to be in the audience of someone who’s trying to build an audience

A million times this. I have lost count of the number of people that lose themselves and their personality online.

It’s not just about creatives, although this quote is talking directly to them – “link in bio” – it’s about being yourself. I’m guilty of this recently and it’s a big reason I pulled away from social media. You become a voice of whatever it is your peddling. Be it your content, your workplace or even just yourself.

Losing personality and approachability loses the whole reason for being social in the first place. We’ve spoken about it being hard to not be a fan boy, but being one for yourself is a terrible place to end up.