Greg Morris

I guess this is the bit where I tell you who I am, which is something I've never really worked out how to do without it sounding either like a CV or like I'm trying to convince you of something. Neither is really the point. I'm Greg, this is where I write, and most of what ends up here is me trying to think about something properly instead of letting it rattle around in the back of my head for the rest of the week.

I've been writing online in one form or another for years now. Different platforms, different setups, the same general urge underneath all of it. The writing itself is most of the reason I do it, and the bit where someone else reads it and gets something out of it is a happy accident I've stopped pretending I don't enjoy. I switch tools too often, abandon systems six months in, and then write a post about whatever I've moved to next, which is genuinely most of my content strategy if you can call it that.

The other things that turn up here a lot are running, AI, and whatever I'm currently obsessing over. The running has gone up a level recently. I've signed up for three ultras this year and I'm eyeing an Iron Man in 2027, not because I'm any good at any of it but because I've worked out I need a hard thing in front of me to keep the rest of me pointing in roughly the right direction. AI shows up because I find it genuinely strange to live alongside and I'd rather write about it honestly than pretend I have it figured out. The rest is whatever's in my head that week.

I have a daughter, Lucie, who doesn't always get a say in what her body will do on a given day. I do, and that feels like something I'd be a fool to waste. A lot of why I run, and a fair bit of why I write, comes back to that one way or another.