It is with great sadness that I announce the death of a good friend of yours. The Greg Thinks Thing newsletter sadly passed away in its sleep because of neglect. It has a good run, reaching the ripe on age of fifty-two editions, and leaves behind much of its content in the form of blog posts ‘retconned’ into my blog as if it has always been there.

But seriously it’s gone. I tried my best to keep it going but since no more working from home and more blogging going on, I just don’t have the time to write it. Many of the resent things I tried to write specifically for the newsletter felt forced, or rehashes of blog posts so I will leave this excellent platform to those more suiting of sending things straight to your email inbox.

It served a great purpose though. I sailed along at the boom time when everyone and their pet hamster had a newsletter and wrote more during what was a tough time for me and my family due to COVID and national lockdown(s). It gave me something extremely specific to aim for and make sure that despite everything going on around me I published something very personal and got a lot of things off my chest. Sending them to people that really wanted to read them.

Which brings me to a larger point about the purposes of the things that I do. Newsletters started off very personal things, sent straight to us directly without messing about online. Like a direct message from a friend filled with thoughts and ideas. However, this has changed, newsletters are now a massive industry with top notch writing that is only available through email. Often linked to more controversial publishing Substack has also managed to gather up some writers that want to stand on their own and publish exclusive things only to the people that want to read them. Hiding everything away unless you pay for it.

Whereas I want the opposite. I have fallen back in love with writing again and long may it continue to bring my joy. I want people to get my thoughts however they want. Social Media, RSS, reading apps and there are even service out there like Mailbrew that will package it back up to an email if that’s your preferred method. Reading and writing is the most important thing for me, and the small thoughts that maintained more than fifty editions of my newsletter will just be blog posts now.

Thank you to those that read the editions. Or didn’t, you just signed up and that was enough. I enjoyed writing them immensely but it’s time to focus on different things and let those that can write better than I take you money and ping your inbox.