Om Malik on Why do you have to share:

“Their whole algorithmic model is based on engagement – and lots of it. The model is not concerned about the consequences. The more inflammatory the content, the more engagement it drives. The greater the engagement, the more viral the content becomes. And the wheel turns, and turns, and turns.”

There are too many part of this post that I wanted to quote, so much so that the post I wanted to share was in trouble of becoming a repetition. The main point is why do we share so much stuff to websites no longer interested in the social web it was founded on.

You can point to areas in all service that try and fulfil the promise at the start but ultimately they all sell out to make advertising money. The humna interaction ahs been boiled down and warn away to a point where only the most horrible remains.