Om Malik, with a surprisingly popular, if reductive, take on social media:

If our parents were not around, we saw a lot of movies (on VCRs) or binged on television. When cable came around, it was all MTV all the time. Today, the same kids are on the ‘medium’ of their generation – the Internet and its many forms.

Combined with another post, Om gave a very measured and often cited summation of thoughts on the modern social web. Mainly predicting a coming demise in its appeal, and taking an approach that can only be summarised as “the kids are alright.” In fact, between these two articles, Om falls onto both sides of the social media argument that has recently raised its head again following Jonathan Haidt’s book.

It is worth noting that these posts are from 2023, and opinions could have changed in that time, but Matter surfaced this highlight today, and it seemed very appropriate. This could be my cognitive bias, or it could be the smartphone algorithm tailoring the content to keep me engaged - but, unlike social platforms, there’s no advantage for Matter to keep me engaged with their platform.

This is where the comparison of all the historical things that ‘educated’ kids in the past falls down. You cannot, in good faith, point to radio, television, MTV, films, or your old Super Nintendo as worthy comparisons to spending hours a day on modern social platforms. If you allow me to make a sweeping generalisation, I don’t expect anyone to look back on their childhood wasted on TikTok with the same fondness that many adults look back on their childhood follies now.

There were indeed countless hours wasted on activities in decades gone by, but not many of them (none?) were developed solely to keep you engaged with them to the detriment of the world around you. No doubt, some people wasted an unhealthy amount of time playing games or consuming other passive entertainment in their youth, but nothing compares to today’s epidemic.

There’s a tendency for some to write this off as the latest moral panic. Yet, the level of research that suggests strong links to mental health issues and social media, or the sheer amount of anecdotal evidence pointing to the same idea, is unparalleled. I could point to the research presented in Jordan’s book “The Anxious Generation,” but that has already been dismissed as cherry-picking by people looking to appraise the ideas presented. However, you simply have to make a cursory search for the science, and things become clear.

The lies presented by these platforms to connect people and make the world closer together, combined with the very real benefits of the web, seem to cloud people’s opinions. Yet, you can somewhat understand the pushback. We don’t like admitting that we have lost control and can be manipulated so easily, and it’s fairly easy to trot out users that advocate for the use of social media from their various positive experiences. It can be hard to accept that something that promised so much and ended up having a negative effect on the world has been allowed to happen. The people that built these things designed them from start to finish to disrupt and dominate our minds, and for some people, that is too much to take in.

Yet with all this said, there’s also a certain amount of responsibility we all must take. I am one for downgrading my phone or making myself go without things to curb my usage, but still firmly believe that is it our fault too. The algorithm doesn’t make you do anything you don’t want to, and it’s fairly easy to break free with a little will power.