Dan Moran in Macworld🔒:

Apple can not only afford to be more judicious about how and where it deploys AI, but it also doesn’t have to be as aggressive about selling it to end users

I think Dan hasn’t been paying close enough attention to their advertising. It’s too much, to the point of ridiculousness. It doesn’t tell a tale of a company that hasn’t made an “existential bet-the-company” placement on AI.